Foreign-invested enterprises are at risk of poor or misguided planning and can develop crippling operational inefficiencies. Our OPTIMIZATION practice offers simple, effective tools to drive operational excellence and sustain lasting profitability across our clients’ business interests.
Companies that quickly adapt to changing circumstances are more likely to hold their value when trouble strikes. We offer debt, financial and corporate restructuring services to achieve that goal. Our professionals assist companies tackle unexpected market entrants, identify assets that are underutilized or ineffective, transit smoothly through a change in ownership or a shift in business focus, and produce reliable capital forecasts to plan for growth.
We may offer you the consulting services that effectively optimize your organization, liberate cash tied up in receivables, inventories, and accounts payable, managing short-term debt and operational expenses through targeted revisions of procedures and practices.
Knowledge in the market is the key to right decisions.
Chinese market is a complex and unique market. It requires sound knowledge on its consumption patterns and local specificities. The key to growth is holding clear, accurate data on the market and the local consumers. Our MARKET RESEARCH practice manages quantitative, qualitative and desk research and offer expertise to understand the unique Chinese market.
Clients face difficult decisions all the time. These decisions are made difficult by some uncontrollable environmental issues such as consumer’s behavior. Understanding the complexity of your consumer can lead you to take the right decision and get a competitive advantage. Our aim is to provide you with the best information and help you make the best choice. Crucial decision must not be based on personal feelings or intuitions but on facts and absolute certainties.
Market research is the best tool to give clients this information. It can help reduce the uncertainty and provide relevant information about the Chinese market, environment, and customers.
We can help with strategies in areas like pricing, product line configuration, brand positioning, and choice of business alliance partners.
WOS UNION uses highly sophisticated methodology customized to clients’ needs and budget and to the specificity of the market. Our basic tools include public survey, in-depth interviews, mystery shopping, store checks, etc., and through our research we will offer the client comprehensive insights on China entry strategy, retail & distribution, naming strategy and more.
Hong Kong Office
Room 07, 12/F., Chevalier Commercial Centre, 8 Wang Hoi Road, Kowloon Bay, Hong Kong
Room 206, 375 Zhongren Road, Jiading District, Shanghai, China 201802
Unit 2310, 236 Huizhi 2nd Road, Panyu District, Guangzhou, China
For better administration and service to our clients, effectively from 1/10/2021, LiBrighten will be renamed as WOS UNION and our updates of website are still underway. Our email domain will be updated accordingly but you may still contact us with the old email domain (and you will receive our reply under the new email domain).